A free, 25-point SEO audit checklist that surfaces the technical, on-page, and link issues quietly suppressing your traffic.
Run it yourself in an afternoon — or request a free done-for-you audit and I'll tell you the 3 biggest gaps on a 30-minute call.
Good foundation — 7 issues capping your growth.
Both are free. Pick the one that fits how much time you have.
25 points across technical, on-page, content, and links. Work through it yourself in an afternoon — every item below.
Book a 30-minute call. I'll audit your site live and tell you the 3 biggest gaps holding you back. No pitch.
For the link section of the audit, the full Link Building Mastery book covers it in 200 pages. Free.
Ordered by impact. Fix the top items first — they're usually what's actually capping your growth.
Check Search Console's Pages report. Unindexed pages can't rank — the #1 silent killer.
Check templates, not just individual pages. A single bad rule can deindex a whole section.
Self-referencing on unique pages, consolidating on duplicates.
Pages buried deep get crawled rarely and rank poorly. Flatten the architecture.
Most sites over-link the blog and orphan the pages that convert. Reverse it.
LCP, INP, CLS. Fix the worst offenders; don't chase a perfect 100.
Google indexes mobile-first. Test on a real phone, not just Lighthouse.
Under 60 chars, keyword in the first half, no duplicates across pages.
If competitors earn links faster, you fall behind regardless of content quality.
Match the format Google rewards for each query. Fighting the SERP's intent never ranks.
Schema, sitemaps, redirect chains, anchor text distribution, thin content, cannibalisation, and more — get the full 25-point checklist + a free audit on the call.
In-depth audit walkthroughs and fixes. Published regularly.
A walkthrough of exactly how I run a free SEO strategy session — the live diagnostic, the 5 things I check, and how I find the biggest gap in 30 minutes.
Read →A step-by-step SEO audit walkthrough using free tools. Find what's capping your rankings — technical, on-page, content, and links — in one afternoon. By Julian Goldie.
Read →Your site isn't ranking and you don't know why. Here are the 9 most common reasons — diagnosed in order of likelihood — and how to fix each. By Julian Goldie.
Read →30 minutes with Julian. We find the 3 biggest gaps holding your rankings back. No pitch, no cost.
Request your free audit